Webinar

The AI playbook for sold-out events: How to fill seats and find sponsors

Thursday, 27th Nov 2025 | 4pm UK | 11am ET | 8am PT
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Are your sales teams spending more time searching than selling? In today's crowded market, the old ways of finding sponsors, exhibitors and attendees are no longer enough.
 
Join the COO of Terrapinn and the former Strategy Consultant at FT Live for a webinar unveiling the modern AI-powered playbook, designed specifically for B2B events.
 
Learn how to uncover new, high-fit sponsors / exhibitors, identify ideal attendee profiles at scale, and use intelligent "signals" to engage prospects at the perfect moment.
 
It's time for a smarter go-to-market approach for events.
 

🔍 What we’ll cover:

  • Automated competitor analysis: How to automatically find and enrich lists of sponsors and exhibitors from rival events.

  • Tools and techniques: We'll detail the (often free) AI-powered tools you need for a modern GTM event tech stack.

  • Signal-based selling: Identify companies that have just received funding, hired key personnel, or launched new products and turn them into prime sponsor / exhibitor targets.

  • Delegate acquisition: Move beyond static lists to build dynamic audiences of ideal attendees for hyper-targeted campaigns.

  • Winback & cross-sell: How to use AI to re-engage past sponsors and cross-sell attendees across your event portfolio.

  • Sponsor fulfilment: How to provide sponsors with richer data and insights on potential leads from the attendee list.



🎯 Why this matters:

  • Your competition is getting smarter. While you're manually searching spreadsheets, other events are already using AI to pinpoint and engage your best prospects first. In today's market, speed and intelligence are the ultimate competitive advantages.

  • Sponsor / exhibitor ROI is non-negotiable. In 2025, sponsors and exhibitors demand qualified pipelines, not just brand visibility. This is your chance to learn how to deliver the hard data and high-intent leads that will make your event an essential part of their budget.

  • Sales team efficiency is profitability. Every hour your team spends on low-value research is a direct hit to your bottom line. Automating the "search" allows your team to focus on what they do best: building relationships and closing deals.


 
🧭 Who should join:

This session is designed for:

  • Anyone responsible for the commercial success of B2B events
  • Sponsorship Sales Managers
  • Delegate / Attendee Sales Teams
  • Heads of Commercial
  • Event Directors

Register now
🎤 Panelists include:
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Sharon Roessen, Chief Operating Officer, Terrapinn

Sharon is a commercial leader and strategic operator with over 30 years of experience at the forefront of the B2B events industry. As the Chief Operating Officer at Terrapinn, she is directly responsible for designing the modern sales and marketing infrastructure that powers their global portfolio. Having personally led the launch and growth of more than 20 large-scale events, including global brands like EDUtech, she brings a rare depth of experience in turning innovative strategy into commercial impact. 

 

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Vanessa Lovatt, Founder, Event Tech World

Vanessa is a recognised voice in the global events industry, known for making event technology more accessible, strategic, and impactful. She is the Founder of Event Tech World, a vibrant community for event tech buyers and users, and a former Strategy Consultant at the Financial Times, advising FT Live on growth and innovation. With over 20 years’ experience in B2B media, events, and tech, Vanessa has held three Managing Director roles and led audience, product, and go-to-market strategies for brands like Glisser, Notified, and IQPC. 

 

Hosted by:
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Hew Leith, SVP of Marketing, Grip

Hew heads up marketing at Grip and has over 20 years’ experience in planning and running B2B events. He previously founded an event tech startup and is passionate about bringing people together in-person.