Webinar
Supercharged: How agentic AI will shape the events industry
28th May 2026 | 4pm UK | 11am ET | 8am PT
Do you want to stay ahead of the curve and understand the practical applications of AI agents in the events industry?
If so, this webinar is for you. Agentic AI is moving fast, fundamentally changing how commercial event organizers plan, operate and scale their shows.
Learn from 3 of the leading experts in the field of AI agents for events: Max Gabriel, Founder & CEO, Markus AI; Asghar Maqsood, Group Digital and AI Director, Terrapinn and Maanas Mediratta, Co-Founder & CEO, Bridged.
They will detail how AI can automate workflows, hyper-personalize attendee experiences, and supercharge commercial event ROI.
Join us for a practical discussion where you'll get blueprints for integrating autonomous AI agents to drive real outcomes for your attendees, sponsors and bottom line.
We will explore how this new operating model is changing the game.
🔍 What we’ll cover:
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Understanding Agentic AI: Discover what AI agents are, how they act autonomously, and why they go far beyond basic generative AI.
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Elevating the attendee journey: Learn how agentic AI acts as a personal orchestrator to guide connections, personalize content, and turn passive event data into an active social memory.
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Automating event workflows: See how organizers can capture high-value intent and automate repetitive tasks in event marketing, sales, and operations.
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Maximizing sponsor ROI: Explore strategies for using AI-native event engines to enrich data, match buyers with sellers, and deliver measurable business outcomes for your partners.
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Future-proofing your events: The organizers who understand this shift early will lead. Find out how to embrace this new operating model before your competitors do.
🧭 Who should join:
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This session is designed for commercial event organizers, exhibition directors, event tech leaders and anyone responsible for the strategy and execution of B2B events.
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If you are looking to understand the next evolution of live experiences and how AI will practically impact your event business, this conversation is for you.
Register now
🎤 Panelists include:
Asghar Maqsood, Group Digital and AI Director, Terrapinn
Asghar Maqsood is the Group Digital and AI Director at Terrapinn, where he leads the global exhibition organizer’s digital transformation and strategic shift toward an AI-native future. As one of the first directorship-level AI appointments in the events sector, Asghar is actively pioneering how commercial organizers adopt artificial intelligence to drive productivity and scale. He recently spearheaded Terrapinn's deployment of conversational AI agents to handle attendee outreach at a scale that would be humanly impossible to execute manually.
Max Gabriel, Co-Founder & CEO, Markus AI
Max is the Co-Founder & CEO of Markus AI, a company redefining how people experience events through human-centered intelligence powered by autonomous AI agents. Formerly the Chief Transformation Officer at Informa, Max has spent the last decade building the foundations of modern event technology. He is passionate about transforming live experiences from isolated, disappearing moments into continuous, intelligent relationships.
Maanas Mediratta, Co-Founder & CEO, Bridged
Maanas leads an AI agent platform that empowers event organizers to achieve measurable ROI. They built an Event Growth Platform that over 2,000 events use to increase revenue and profitability. With over 15 years of experience in media and digital platforms, he specializes in building ROI for the AI events teams use and evolve existing systems into AI-era workflows.
Hosted by:
Hew Leith, SVP of Marketing, Grip