Webinar
Meeting Engineering: How AI-powered connections are rewriting event outcomes
26th Aug 2026 | 4pm UK | 11am ET | 8am PT
Who you'll learn from
Rhiannon James Group President, Pharma, Healthcare, Technology & Wellness, Questex |
Alex Anikeev Head of Technology, HumanX
|
51% of attendees cite networking as a primary reason to attend events. As a result, organziers are now applying more scientific methods to connect their participants. This involves leveraging data and AI to ensure the right meetings happen at their events.
Join this webinar to learn how leading organizers, like HumanX and Questex, are becoming "Meeting Engineers" where they design, build and automate the AI systems that connect the right people at events.
The result is meetings that are so valuable that attendees, sponsors and exhibitors rebook events because the connections were worth it.
🔍 What we’ll cover:
🧭 Who's in the room? How meeting engineers help sales and marketing shape an audience where both sides of every conversation show up.
📝 Registration questions that feed the algorithm. The handful of questions that give the AI exactly what it needs, without adding friction for registrants.
⚙️ Inside the matchmaking engine. What the AI weighs when it pairs two people, and how preferences, profiles and behavior become a ranked schedule for every attendee.
🤝 Pre-scheduled or attendee-arranged meetings. When to guarantee meetings with pre-scheduled, when to let meetings happen organically, and how to blend both.
📈 How to get both sides to show up. The practical levers that drive attendance and completion, so booked meetings turn into completed meetings.
📊 The numbers that prove it worked. How events like The Gathering reached 2,371 confirmed meetings with an 85% response rate, and which metrics signal healthy match quality.
✅ The meeting engineer's checklist. A repeatable set of pre-event, during-event and post-event actions that make meetings matter.
🧭 Who should join:
Event directors, operations leads and event technology teams at commercial B2B events where meetings drive the value. If you want to be your organization's first meeting engineer, this session is for you.
Register now
🎤 Panelists:
Rhiannon James, Group President, Pharma, Healthcare, Technology & Wellness, Questex
Rhiannon James has extensive experience in the events industry, managing businesses in Asia, Latin America, North America and Europe. She has held various roles in companies such as Questex, Industrial Exchange, IHS Markit, RISI, UBM Global Trade, Paperloop and Miller Freeman.
At Questex, she leads a team that connects buyers and sellers across multiple industries, providing them with the latest trends, technologies and best practices through award-winning digital media and event products.
Alex Anikeev, Head of Technology, HumanX,
Alex Anikeev is Head of Technology at HumanX, the leading AI industry event, where he leads the technology behind the event experience. A software engineer and technical leader with more than 12 years of experience, he specializes in backend development, cloud infrastructure and third-party integrations, with a focus on improving the experience of customers, developers and event stakeholders.
Before HumanX, Alex spent almost five years at Web Summit as an Engineering Manager, building the platforms behind one of the world's largest technology events. He applies AI and automation where they create real business value and puts that philosophy to work at an event dedicated to AI.
Hosted by:
Hew Leith, SVP of Marketing, Grip