Emotions drive action. And for commercial event organizers, sparking the right feelings can transform passive attendees into passionate participants.

Equally, emotions or feelings about your event can be negative too. The question is, how do you capture and take action on your participant emotions (positive and negative)? 

Join us for a dynamic, no-fluff conversation where we unpack how leading event organizers are designing experiences that resonate on a deeper level.

🔍 What we’ll cover:

• The science of emotional engagement: why it matters & how it works
• Real-world stories of events that stirred genuine feeling (both good and bad!)
• Practical techniques to weave emotion into content, networking and sponsorships
• Balancing tech and storytelling to deliver heartfelt experiences
• Common pitfalls and how to keep emotional impact authentic
• Quick-win, low cost, tactics you can apply immediately
• What to do when emotions go south and negativity about your event increases?
• How to create human-centered experiences that attendees will remember long after the event ends

🎭 Examples of event emotions:

1. Before the event: Attendees feel a mix of optimism and excitement about learning and networking, alongside anxiety and pressure to justify the time and expense and curiosity about industry trends.
2. During the event: Emotions fluctuate significantly. Positive experiences include inspiration from keynotes, a sense of connection and belonging with peers, increased confidence from validating strategies or successful networking and relief from finding solutions to business problems. Conversely, negative emotions arise from overwhelm due to information overload, disappointment and boredom from poor content, intimidation or imposter syndrome when surrounded by experts and frustration caused by logistical issues.
3. After the event: Attendees often feel motivation and empowerment from actionable insights but also fatigue from constant engagement. They may also experience FOMO (Fear of Missing Out) regarding missed sessions or connections.

🎯 Why this matters:

• Boost engagement: Attendees who feel emotionally connected participate more deeply
• Strengthen connections: Emotionally rich experiences increase bonding with peers, sponsors, and brands
• Enhance ROI: Events that evoke genuine feelings drive higher satisfaction and rebook rates
• Create memorable moments: Your event becomes “that one that moved me,” not just “the usual conference”
• Build loyalty: Emotional experiences foster long-term attachment and brand advocacy

 🧭 Who should join:

This session is designed for: Commercial event marketers, event directors, content strategists and operations leaders looking to improve audience engagement and drive better ROI.

Register now