Webinar

From scans to sales: How to drive sponsor ROI and increase revenue 

29th April 2026 | 4pm UK | 11am ET | 8am PT
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Do you want your event sponsors and exhibitors hooked on your show so they rebook and drive your revenue even higher?

If so, this webinar is for you. It will give you real life examples about how to deliver more value to sponsors and exhibitors from some of the world's fastest growing shows: Yotta, DealCatalyst and NHS ConfedExpo. 

Learn from the experts who understand that organizers must help sponsors and exhibitors collect high quality leads and demonstrate ROI at every stage of the event lifecycle. 

Join us for a practical discussion where event organizers Nick Westerman, Head of Strategic Partner Events, NHS Confederation; Chiyon Yoon, Senior Sponsor Logistics Manager, Yotta; Kelly Hogan, Director of Product Development, DealCatalyst share their blueprints for delighting sponsors and driving exhibitor ROI to increase event revenue.

We will explore how modern tactics can feed your sponsors and exhibitors with reliable sales pipeline.

 

🔍 What we’ll cover:

  • Proving real value: Discover how to help your sponsors demonstrate tangible ROI. Giving exhibitors real time overviews of qualified prospects allows them to follow up quickly and secure deals.

  • Capturing better data: Learn why basic contact info is no longer enough. We will cover how customizable lead qualification questions enable exhibitor teams to score and filter prospects on the show floor.

  • Maximizing inbound interest: See how attendee actions automatically generate inbound leads for your partners. Profile views, connection requests and session attendance all create a permanent pipeline of engaged buyers.

  • The Yotta success story: Hear how the team behind Yotta achieved 200 percent year-over-year growth and a 55 NPS. You will learn how the team streamlined B2B sponsor management and reduced friction to deliver a stellar exhibitor experience.

  • Streamlining the workflow: Find out why a collaborative workspace is critical for sponsor teams. Proper meeting management ensures exhibitors step into every conversation fully prepared.

  • Monetize your attendee list: Discover why giving your attendee list to sponsors is a bad idea and what you can do instead.


🎯 Why this matters:

  • Securing repeat bookings from sponsors and exhibitors comes down to one thing: return on investment.

  • If they cannot clearly link their presence at your event to a measurable sales pipeline, they will not come back.

  • Simply handing over a basic badge scanner and hoping for the best is no longer enough. You need to actively help them capture, qualify, and convert leads so they can easily justify their spend and stay hooked on your show.

 
🧭 Who should join:

  • This session is designed for commercial event organizers, exhibition directors, sponsor success managers and anyone responsible for ensuring their B2B event partners achieve measurable ROI.

  • Or if you are looking to move beyond basic badge scanning and offer a premium lead generation experience, this conversation is for you.

Register now
🎤 Panelists include:
Chiyon

Chiyon Yoon, Senior Sponsor Logistics Manager, Yotta

Chiyon manages sponsor logistics for Yotta, one of the world's fastest growing B2B shows. It recently achieved 200 percent year over year growth and an impressive 55 NPS. She specializes in optimizing the B2B sponsor experience, ensuring partners have the tools and support they need to capture leads and clearly prove their event ROI.

 

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Kelly Hogan, Director of Product Development, DealCatalyst

As Director of Product Development at DealCatalyst, Kelly focuses on building and implementing technology solutions that drive tangible business outcomes. She brings a deep understanding of how data, lead retrieval tools, and intuitive software can completely transform the way exhibitors connect with prospects and close deals on the show floor.

 

Nick

Nick Westerman, Head of Strategic Partner Events, NHS Confederation

Nick leads strategic partner events for the NHS Confederation, including their flagship NHS ConfedExpo which hosts over 5,400 delegates. He has extensive experience in streamlining the exhibitor journey and creating frictionless, tech driven environments that boost sponsor satisfaction and reduce administrative headaches.

Hosted by:
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Hew Leith, SVP of Marketing, Grip

Hew heads up marketing at Grip and has over 20 years’ experience in planning and running B2B events. He previously founded an event tech startup and is passionate about bringing people together in-person.