🗞️ In this edition, we bring you 50+ tips to boost event app adoption, explore using HubSpot for your event registration, cover Grip's acquisition of a powerful event management system, and more... 

📲 54 tips to increase event app adoption

By: Abi Cannons 

In a nutshell:

Abi Cannons draws on her 17 years’ experience in events, working at places like RX, to draft over 50 top tips to boost app adoption and engagement. This is a masterclass in the strategies you can employ to get the maximum number of participants downloading and using your event app.

Highlights:

• Benefits of mobile event apps: Improve the event experience, drive revenue, and support sustainability.

• Pre-event engagement: Encourage app downloads before your event.

• User experience improvements: Personalized schedules, interactive floor plans, and more.

📖 The ultimate guide to using HubSpot as your event registration system

By: Grip, Dr. Baris Onay, Adam M, Samy Shafeeq, Jonathan Kazarian, Alexandra Green Elijah Clark-Ginsberg

In a nutshell:

Event organizers are increasingly turning to HubSpot for its robust CRM and marketing automation capabilities. But now, with specific attention turning to its Marketing Cloud offering, HubSpot is offering an event registration solution for events of all sizes.

Highlights:

• HubSpot's seamless integration with other tech platforms and its automation capabilities streamline event registration and improve attendee management.

• Its robust CRM and marketing tools offer valuable data management, segmentation, and analytics.

• The intuitive interface makes HubSpot user-friendly and cost-effective, especially for existing users

📈TNW Events – A Financial Times Company

By: Adam Parry

In a nutshell:

Zach Butler , Director of Amsterdam-based TNW Events, digs into the extraordinary – 6,000 per cent – growth in the TNW Conference numbers over its 18 years, emerging technologies, internationalism, and connecting dots across the community

Highlights:

• Rapid growth: TNW conference has expanded from 200 attendees in 2006 to 12,000, focusing on tech innovation and startups, with a festival-like atmosphere.

• Tech integration: TNW uses its events to test and showcase new technologies, fostering strong relationships with tech suppliers for innovative experiences.

• Sustainability and inclusivity: TNW prioritizes reducing waste and single-use plastics, using reusable materials, and promoting diversity, equity, and inclusion (DEI) with accessible spaces and diverse speakers.

🎬 SXSW festival to expand with launch of London edition in June 2025 

By: Jack Dunn

In a nutshell:

SXSW, one of Grip’s clients, will feature the mix of keynotes conversations, film and TV events, music showcases and showcases for innovations in digital and gaming that have defined SXSW since the festival began in 1987.

Highlights:

• European edition: SXSW will debut in London in June 2025, marking its first European edition.

• Diverse showcases: The festival will feature keynotes, film, TV, music, digital, and gaming showcases, with a special focus on visual arts, design, and fashion.

• Significant expansion: This move underscores the importance of the UK's entertainment, media, and tech industries, with details and badge sales starting in October.