Webinar
Meeting Engineering: How AI-powered connections are rewriting event outcomes
Who you'll learn from
Kevin Gray VP and Market Leader, Entertainment and Infrastructure at Forge (formerly Questex) |
Alex Anikeev Head of Technology, HumanX
|
51% of attendees cite networking as a primary reason to attend events. As a result, organziers are now applying more scientific methods to connect their participants. This involves leveraging data and AI to ensure the right meetings happen at their events.
Join this webinar to learn how leading organizers, like HumanX and Forge (formerly Questex), are becoming "Meeting Engineers" where they design, build and automate the AI systems that connect the right people at events.
The result is meetings that are so valuable that attendees, sponsors and exhibitors rebook events because the connections were worth it.
🔍 What we’ll cover:
🧭 Who's in the room? How meeting engineers help sales and marketing shape an audience where both sides of every conversation show up.
📝 Registration questions that feed the algorithm. The handful of questions that give the AI exactly what it needs, without adding friction for registrants.
⚙️ Inside the matchmaking engine. What the AI weighs when it pairs two people, and how preferences, profiles and behavior become a ranked schedule for every attendee.
🤝 Pre-scheduled or attendee-arranged meetings. When to guarantee meetings with pre-scheduled, when to let meetings happen organically, and how to blend both.
📈 How to get both sides to show up. The practical levers that drive attendance and completion, so booked meetings turn into completed meetings.
📊 The numbers that prove it worked. How events like The Gathering reached 2,371 confirmed meetings with an 85% response rate, and which metrics signal healthy match quality.
✅ The meeting engineer's checklist. A repeatable set of pre-event, during-event and post-event actions that make meetings matter.
🧭 Who should join:
Event directors, operations leads and event technology teams at commercial B2B events where meetings drive the value. If you want to be your organization's first meeting engineer, this session is for you.
Watch now
🎤 Panelists:
Kevin Gray, VP and Market Leader, Entertainment and Infrastructure at Forge (formerly Questex)
Kevin leads the Entertainment and Infrastructure Market, as well as a team of more than 40 people across the telecom, technology and media sectors. He has spent over 15 years in media and events, and he is the founder and leader of Forge's StreamTV portfolio, which is set to bring together 4,000 attendees and 200 sponsors across Denver and Lisbon in 2026. Kevin has also overseen the launch of Forge's Connect meeting programs, putting him close to the detail of how audience shaping, registration data and AI matchmaking combine to produce meetings that buyers and sellers actually want.
Alex Anikeev, Head of Technology, HumanX
Alex Anikeev is Head of Technology at HumanX, the leading AI industry event, where he leads the technology behind the event experience. A software engineer and technical leader with more than 12 years of experience, he specializes in backend development, cloud infrastructure and third-party integrations, with a focus on improving the experience of customers, developers and event stakeholders.
Before HumanX, Alex spent almost five years at Web Summit as an Engineering Manager, building the platforms behind one of the world's largest technology events. He applies AI and automation where they create real business value and puts that philosophy to work at an event dedicated to AI.
Hosted by:
Hew Leith, SVP of Marketing, Grip