On-demand webinar
Conversion by design: How to increase paid event registrations
As a commercial event organizer, when your registration feels effortless and trustworthy, demand turns into momentum.
In contrast, treating your registration form like a data collection tool is an expensive mistake where you lose revenue.
In the commercial events world, your form is your checkout. It is the single highest-leverage revenue moment in your entire cycle.
🔍 What we’ll cover:
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Form field minimization: How to use the "decision tree" to remove 3–5 fields immediately and stop punishing users for small mistakes.
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Mobile-first optimization: Strategies to combat the 60% drop-off typically seen by "page three" of mobile registration forms.
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The psychology of friction: Understanding how irrelevant or outdated questions act as "trust destroyers" that kill momentum.
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The "always-on" cycle: Shifting from a launch window to a 365-day active revenue cycle.
🎯 Why this matters:
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Revenue surface: Registration is where your demand either turns into revenue or leaks away.
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The trust factor: Trust isn't a badge in the footer, it’s continuity, clarity and control at the moments that matter.
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The conversion hinge: This is the point where all your marketing delivers. Potential participants either convert or drop off.
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Data integrity: Friction-heavy forms lead to "garbage in, garbage out" data, undermining your marketing and sales efforts.
🧭 Who should join:
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Commercial event organizers looking to plug revenue leaks in their existing funnels.
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Event marketing leaders who want to connect ad spend directly to dollar outcomes.
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Event operations responsible for building trustworthy and seamless checkout experiences.
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Growth teams seeking a disciplined, measurement-based approach to registration optimization.
- Heads of registration. This webinar is must for anyone who owns the event registration inside their company.
Watch now
🎤 Panelists include:
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Jon Monk, Head of Performance, ASP
Jon leads the Performance team at ASP, helping event organisers turn their websites into high-performing, data-driven marketing assets.
He specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics, working closely with organisers to increase organic visibility, improve user experience, and maximise conversions across all marketing channels.
By implementing targeted SEO and CRO strategies, Jon’s team helps event websites attract the right visitors, convert them more effectively, and build year round digital engagement.
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Tamar Beck, CEO & Co-Founder of Gleanin
Gleanin is for busy event marketers who need to reach and convert new attendees for their events. It helps them run efficient, successful, measurable, and scalable word-of-mouth campaigns.
Prior to Gleanin, Tamar worked on the organiser side for 15 years as a portfolio director for RX Global.
Gleanin’s community marketing platform provides powerful word-of-mouth tools built to make it easy for event speakers, attendees, exhibitors and other stakeholders to promote events in their own networks.
Bogdan Maran, Founder of Visual Hive
Bogdan Maran is an event intelligence specialist dedicated to solving the industry’s most persistent challenge: converting audience attention into measurable revenue. As the Founder of Visual Hive, Bogdan recently pioneered Erleah, the AI-driven intelligence engine that serves as the Official AI Partner for Event Tech Live.
A frequent speaker and host of the Ctrl+Alt+Event podcast, Bogdan has consulted for over 1,000 event professionals on how to modernize their tech stacks. For this webinar, he brings a unique perspective on how to leverage AI-driven personalization to create frictionless "first touch" experiences that turn prospects into paid attendees.
Hosted by:
Hew Leith, SVP of Marketing, Grip