How SXSW achieved 97% satisfaction at its first ever hybrid event
SXSW is the world-leading conference and festival for music, technology and media. The organisers were faced with the challenge of bringing back their in-person event and blending it with a new, virtual audience.
The conditions in which SXSW thrives had changed. The global pandemic has influenced the way people want to attend events. Some people prefer in-person, but others prefer a virtual experience. So how do you satisfy both?
With the likelihood of lower in-person attendees, this would have a knock on effect with exhibitor ROI and potentially the reputation of this world-leading event.
What complicated the challenge was: How do you enable in-person and virtual attendees to find one another, do business and generate measurable results seamlessly?
Justin Bankston, CTO at SXSW, realised that he and his team needed a radical solution to solve this challenge. And that's where Grip came in.
Download this case study and learn how the event organisers of SXSW:
- Equipped over 500 exhibitors with the right tools to collect in-person and virtual attendee leads and prove ROI
- Delighted more than 9,000 in-person and online conference attendees, achieving a 97% positive feedback score
- Successfully implemented their first hybrid event experience, allowing them to scale the event beyond physical confines
Enter your email to download the case study today. Also included is bonus content containing 3 top tips for running a successful hybrid event.
“That’s why we selected Grip. We wanted a technology partner that has a proven track record connecting conference participants so they discover more and walk away with an amazing, valuable event experience."
Justin Bankston, Chief Technical Officer at SXSW