On-demand webinar
The right ingredients: How to craft your perfect participant experience with data and measurement
It's time to stop guessing what your participants want and start knowing during this practical webinar. Our panelists will show you how to leverage your event tech stack and use it to cook up an unforgettable experience for attendees, sponsors, and exhibitors.
🔍 What we’ll cover:
- From data overload to actionable insight: How to cut through the noise and identify the few key metrics that actually drive participant satisfaction and commercial success.
- Breaking down the silos: Strategies to unify data from different platforms (CRM, registration, event app) to get a true 360-degree view of your attendees and their behavior.
- Beyond vanity metrics: Learn to define and track KPIs that move beyond session attendance numbers and directly link to sponsor ROI and exhibitor lead quality.
- The art of real-time intervention: How to use live data during your event to solve problems on the fly, guide attendees to relevant content and facilitate high-value connections.
- Crafting your data story: We'll show you how to build compelling post-event reports that clearly demonstrate value, convincing sponsors and exhibitors to re-book.
🎯 Why this matters:
- Attendees expect personalized journeys and sponsors demand measurable returns.
- Without a clear data strategy, you risk attendee churn and frustrated partners who see your event as a cost, not an investment.
- This webinar will give you a framework to transform your data from a confusing spreadsheet into your most powerful tool. You'll learn how to:
- Create an event that feels intuitive for attendees.
- Prove value to exhibitors.
- Generate undeniable ROI for sponsors.
- Make attendees, exhibitors and sponsors eager to return.
🧭 Who should join:
This session is designed for: Commercial event marketers, event directors, sponsorship / sales managers and operations leaders / technology leaders.
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🎤 Panelists include:
Chloe Richardson, Head of Content, Event Leaders Exchange (ELX)
Chloe Richardson is an event advocate with more than 15 years of industry experience. As Head of Content at the ELX, she drives strategy and develops member-centric content programs while serving as an accomplished emcee for both virtual and in-person events.
Beyond this role, Chloe is also a freelance emcee, speaker, coach, and consultant, empowering event professionals with essential skills in critical areas. Her expertise spans event measurement, content design, public speaking, and stakeholder communication, focusing on bringing together people, process, and technology.
Ade Allenby, Allenby Advisory
Ade Allenby is a senior leader specializing in event digital product delivery and revenue growth, with extensive international experience with brands like RX and Konduko.
He consults event organizer clients, like Clarion, to help them successfully take products to market and scale their events using digital tools.
With a proven track record of developing a deep understanding of customer needs, Ade is adept at transforming online capabilities and creating customer value through the latest technologies. He is a commercially focused leader who manages diverse projects and leading global cross-functional teams to deliver significant digital transformation.
Hosted by:
Hew Leith, SVP of Marketing, Grip