How to make attendees fall in LOVE with your event

Attendees are arguably the most important part of your event. Without them you won’t have exhibitors or sponsors. 

But how do you go further than simply driving attendee footfall? How do you make them fall in LOVE with your event? Creating a pre, during and post-event experience that’s so good they become addicted to your show?

Join two industry legends who are experts at making attendees fall in love with events. Mark Jones, Founder and CEO of Giant iTab, a company that has been providing award-winning attendee engagement for years and Abi Cannons from Grip who has been laser focused on improving attendee experiences for over 17 years. 

In this webinar, we’ll explore what it takes to turn your event into something attendees don’t want to miss, again and again. It’s not about bigger venues, celebrity speakers or fancier swag. It’s about delivering a 10x experience for your attendees at every stage of their journey.

Because attendees are your event. They’re the core. The reason it all matters. The heartbeat.

What we’ll cover:

Before the event:

• How anticipation builds belonging (and how to build it)
• Personalization that feels human
• What “delight” looks like in a confirmation email

• Designing moments of serendipity and connection
• The power of “invisible” UX: signage, flow, and frictionless navigation
• Giving attendees agency, not just content

After the event:

• How valuable follow-up becomes loyalty
• Memory is marketing: creating post-event magic people want to share
• Measuring love, not just clicks

Why this matters:

Sponsors may pay the bills. Exhibitors may bring the flash. But attendees are the heart of your event.

If they’re bored, confused, or uninspired, the rest doesn’t matter. If they’re seen, heard, and energized, their love will follow.

This webinar is for you, if:

• You want to go beyond logistics and create emotional impact
• You believe events are experiences, not just schedules
• You’re ready to measure success in smiles and stories, not just stats

Register now