On-demand webinar
The ultimate guide to event engagement: How to create remarkable experiences
What do trains, mentoring and poets all have in common? Answer: They're all tactics B2B organizers have deployed to boost engagement at their shows.
Join two oracles in event engagement who will share their secret engagement strategies.
Laura Pace, the MD of leading brand experience agency, Yellow Fish helps clients focus on crafting remarkable in-person event experiences and will reveal what B2B organizers could be doing differently.
Our other panellist, Lizzy Evans is the CPO at Grip. She works closely with hundreds of organizers to help them improve engagement with technology.
Topics include:
- Trains, mentoring and poets: The remarkable experiences which lead to engagement
- Understanding participant goals: Not every participant wants the same thing. Design your event around what your audience truly cares about
- Leverage smarter tech: Enable seamless interaction and connection with the right data and technology
Watch now
Panellists include:
Laura Pace, Managing Director, Yellow Fish
Laura has been working in the experience sector for over 15 years. Her career began in the live arts before moving into the fast growing experiential sector and crafting experiences for household names around the globe. As the MD of Yellow Fish she leads the Yellow Fish and Blue Panda teams to ensure they deliver stand out solutions for their clients.
Lizzy Evans, Chief Product Officer, Grip
Lizzy Evans leads product strategy and execution for Grip, the AI-powered, end-to-end event platform built for engagement. With over eight years of experience, she has a proven track record of building and scaling successful products, including leading Feedr’s product strategy through to its acquisition.
Hosted by:
Hew Leith, SVP of Marketing, Grip
Hew heads up marketing at Grip and has over 20 years’ experience in planning and running B2B events. He previously founded an event tech startup and is passionate about bringing people together in-person.