Exclusive webinar
The power of personalization: Because in events, one-size-fits-none
Thursday, 26th June | 4pm UK | 11am ET | 8am PT
In 2025, participants expect more than just a cookie cutter event... 🍪
Personalization has become the new standard. But what does that actually mean in practice?
Join us for a practical, no-fluff discussion, requested by Grip's Advisory Board. Learn how the smartest event organizers are moving beyond mass communication to create tailored, meaningful journeys, from the moment participants are acquired, to when they return next year.
You’ll hear from two industry trailblazers who have helped some of the world’s biggest events connect with their audiences in more human, data-driven ways.
This isn’t about vanity tokens or surface-level tweaks, it’s about treating every attendee like the VIP of their own event experience 👑
What we’ll cover:
- Personalization for participant acquisition
- Balancing automation with authentic human connection
- Real-world examples of event personalization done right
- How tech, data, and storytelling can work together
- Quick wins (and common mistakes) when scaling event personalization
- Whether you're acquiring participants, tailoring agendas, nudging the right connections, or fine-tuning follow-ups, we’ll show you how to make personalization feel seamless, not stitched on
Why this matters:
- Boost engagement: Tailored content and agendas keep attendees more involved, from pre-event to post-show
- Create stronger connections: Smart matchmaking helps attendees, sponsors, and exhibitors meet the right people
- Deliver higher ROI: Personalized experiences lead to better lead quality, happier sponsors, and repeat attendees
- Make your event memorable: People remember events that feel relevant and made for them — not just another conference
- Build long-term loyalty: Consistently personalized experiences increase attendee satisfaction and retention
- Meet modern expectations: Today’s audiences expect the same personalized touch they get from apps like Spotify or Netflix
🍪 Cookie-cutter events are out, and custom-fit is in 👔
This webinar is for:
B2B event marketers, event directors, content strategists and operations leaders looking to improve audience engagement and drive better ROI through personalization.
Register now
Panellists include:
Dorota Wallusch, International Affairs, Grupa MTP
Dorota Wallusch is a marketing and communication strategy expert with over 20 years of experience and background in economy and corporate strategies.
For the past 15 years in the exhibition industry at Grupa MTP, Poznań, Poland where over the years she shifted from marketing to developing the international sales partners network, and managing overseas project.
Grupa MTP architects the continent's most influential trade fairs, groundbreaking congresses, and unforgettable cultural happenings. From the industry-defining BUDMA construction fair and Polagra food expo to the high-octane Poznań Motor Show, it's all about connecting global leaders to ignite industry-wide change.
Since 2015 she has been a member of the UFI community within the Marketing Working Group. Currently serving as Chair of the Marketing Working Group at UFI Dorota leads global team of experts in shaping strategic industry marketing insights. Author of the "Global Marketing" course at WSB Merito University in Poznań, Poland.
Rachel Stephan, Founder and CEO, Snöball
Rachel is the founder of Snöball, a people-powered event marketing platform built on one big idea: your attendees are your best promoters.
With over two decades in the event industry, Rachel started her journey in advertising before launching her own agency, Sensov/, where she helped organizers around the world drive event attendance through strategic marketing.
The spark for Snöball came from a simple insight — event marketers were relying too much on the same old outreach. To grow events, she realized, you need to tap into the trust and networks of your audience. That’s exactly what Snöball does: it helps organizers scale word-of-mouth by turning speakers, attendees, and partners into advocates.
Gina Kay, Marketing Manager, International Confex
A 2023 Events Management graduate from the University of Greenwich, Gina has been a leader in event marketing from the start, as the president of the events society, supporting the Event Grads community, mentoring emerging talent through Elevate Mentoring, and being an advocate for bold and fun event marketing!
Originally from North Northumberland, her journey into events started at Newcastle University, where she managed internal and external events for the School of Engineering before pursuing her passion for exhibitions.
Hosted by:
Hew Leith, SVP of Marketing, Grip